TEAinTEXAS, an innovative line of fashionable tea blends, tasked Texan.Creative with the relaunch of their digital presence featuring a new product line with a goal to aggressively relaunch the brand and elevate it alongside household names. The challenge involved introducing fashion into the world of tea and educating consumers on the benefits of local ingredients.
A multi-pronged approach was chosen of leveraging Shopify e-commerce traffic with new content and executing a comprehensive social media strategy. Because lead-time in marketing is important, Adam began working with TEAinTEXAS in June 2019 for a 2020 relaunch.
