Rice Village Alliance is a nonprofit 501(c)(3) corporation for the public’s benefit, the Rice Village Alliance (RVA) advocates on behalf of its members’ best interests in the areas of public safety, beautification, promotion and economic development, while preserving the unique cultural resources that exist in the Rice University neighborhood of Houston.
Houston’s Rice Village is a 21st century model neighborhood for how other City center neighborhoods and urban areas should operate. In the last 20 years, Rice Village has had nearly 5,000 new apartments and condos built in the neighborhood and increased sales tax revenues by 43%, and in the last five years the number of businesses in the neighborhood has nearly doubled.
When the Rice Village Alliance connected with Texan.Creative, the team was tasked with the challenge to increase visibility of 250 merchants with events, yearly visitor’s guide and an engaged social media campaign.
